14 IF THE THEATRE INDUSTRY IS CONCERNED WITH SIZE OF ITS AUDIENCES THERE IS A MARKET IT NEEDS TO SERIOUSLY CONSIDER NOT ONLY AS THE AUDIENCE FOR TOMORROW BUT AS THE AUDIENCE OF TODAY. Some years ago at a major theatre house in Cape Town the morning childrens production was forced to perform in front of the stand-up comedy set due to perform in the evening. And so the fable that was set once upon a time in a land far far away unfolding against a backdrop of loud and shiny corporate banners created the impression that professionalism was not required for childrens theatre. If the theatre industry is concerned with size of its audiences this is a market it needs to seriously consider not only as the audience for tomorrow but as the audience of today. Failure to do so would be an insult to the form FACING YOUNG AUDIENCES Yusrah Bardien RAISING THE BAR ON AUDIENCE DEVELOPMENT.