Public Perception Report
Sentiments towards Trevor Noah as the new host of Comedy Central’s The Daily Show
15.01
2016
2016
Did someone say, “Trevor Noah?”
South African comedian Trevor Noah joined The Daily Show, an American news satire and talk show aired on Comedy Central on 28 September 2015. This was a big move for Noah and The Daily Show audience, who had a lot to say about him.
0
mentions by
We tracked and analysed these mentions to find out exactly what was being said. This is what we found.
At first, people were sceptical
with negative sentiment toward Noah being:
not funny
awkward
a joke thief
There was also concern about the future of the Daily Show.
Then, he featured a hot topic that got positive attention:
(where he compared Trump to infamous African dictators)
and, a few days later, another:
(where he transferred the anti abortionist (pro-lifer) stance to gun control)
Conversations and ratings spiked – resulting in:
0
opportunities to see (OTS), with a
R 0
advert value equivalent (AVE) in
0
days
Conversations over this period
sentiment
02,4%
80,3%
17,3%
The stand-out insight?
As soon as people found a point of familiarity with Trevor Noah, they spoke about it. And spoke about it.
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How we did it?
For this report, We analysed 4 main topics: The Daily Show, pro-life and abortion, Trump comparison and joke thief accusations. Then we tracked each conversation and verified accuracy with our unique algorithm and out-sourced crowd.
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